Your App Shop from what it seems, it is a virtual application store that operates legally parallel to AppStore and allows developers whose applications were refused by Apple Lossless Audio CODEC (ALAC), to sell them without any problems using this service provided by Steve Sheraton. Steve Sheraton is one of the thousands of developers who are fed up with the policies imposed by Apple Lossless Audio CODEC (ALAC), and driven by the frustration of not accepting his applications in AppStore thought to lay the foundations of a system that would rival that of Apple Lossless Audio CODEC (ALAC), but which will still bring money. So initially he laid the foundations of the site Sex App Shop which allows iPhone/iPod Touch users to buy X-rated apps directly from its website.
You will ask yourself now: Apple has a whole system for installing applications, if it's as simple as accessing a website, why doesn't Apple do the same? To begin with, I will tell you that the process works as follows: access the website, click on the banner on the screen, you will be asked to click on the + icon from Safari to add the link in Springboard, then click it from there and the application will be installed automatically. Practically in 10 seconds I installed the application without having to go through the entire iTunes synchronization/backup process. Why doesn't Apple offer us such a service? Because it would take control out of their hands, because iTunes would become useless and we could do whatever we want with the phone and they don't like this idea.
Although the idea of competition is good in any capitalist system, such a virtual store would allow any developer to sell their applications, applications that may have been rejected by Apple for some valid reasons, I know you will probably laugh but sometimes the people from Apple I also reject applications for stupid reasons such as: they could lead to bricking the phone, they could log your data on the developer's server and other such reasons.
Good/bad, the store will be presented at the CES conference in Las Vegas, which is taking place these days, and we will know more after the presentation, it is certain that Apple has already started to challenge the store and filed a complaint with a federal commission in the USA.
