This year there was a lot of talk about the possible launch of a television by the Apple company, but in the end it is very unlikely that this will happen. Yesterday the Wall Street Journal wrote an article about Tim Cook and the difficulties he faces and in it they explained that Apple is working on the development of a new technology that would allow the delivery of video content to televisions. Of course, it was not said what technology it would be about, but those from macrumours I argue that Apple would work either on a TV subscription or on a TV in the true sense of the word.
An immediate challenge for Mr. Cook will be to advance Apple's plans in what is expected to be a key market for growth: digital video. Apple is working on new technology to deliver video to televisions, and has been discussing whether to try to launch a subscription TV service, according to people familiar with the matter. Unlike the iPod and music, where Apple has a commanding position, the battle to rule online video remains wide open and the company faces fierce competition.
A TV subscription would be more than useless for a good part of those who buy Apple products or own an Apple TV, but a TV made by Apple would be a completely different story. The company has the ability to purchase components at low prices and TV screens would not be a problem considering that at the moment Apple collaborates with many other manufacturers of TV screens.
