The functionality of the Maps application in iOS 6 will not be limited to what Apple presented to us during WWDC 2012, because the option to make check-ins through Yelp will be available in the fall or maybe even earlier. Those from Bloomberg I claim that in the Xcode provided by Apple for iOS 6 there are screenshots that show that users will be able to share their location directly from the Maps application using the Yelp social network. For now, users can only share their locations through Mail, Messages, Twitter or Facebook, but Apple seems to be eager to generate an even closer relationship with Yelp. This function is important because Yelp has a very large database of businesses from North America, users can share the location of the place where they are, Yelp providing detailed information about that business.
Mobile check-ins use the GPS capability in smartphones to let users share what local businesses or events they're visiting. The feature can show how many other people have checked in at a location, whether those individuals are friends, and can publish users' whereabouts through social-networking services such as those operated by Facebook and Twitter Inc. Yelp is ramping up efforts to attract local advertising, which made up 70 percent of revenue in 2011. Check-ins are used by 18 percent of adult smartphone owners, the Pew Research Center found earlier this year.
The Yelp network is used to allow users to search for locations in North America using Siri, soon the same functionality will be available in several countries around the world, but Romania seems to be forgotten for now. I would not be surprised if the new function of the Maps application does not work so well in Romania, but it remains to be seen if Apple will include it in the future beta versions of iOS 6.
