Tim Cook spoke in a very long interview, al Businessweek about the year spent as CEO of the Apple company and among the topics of discussion was television. Cook claims that every time he uses a TV he feels like he is going back a few decades in time, the interfaces designed for these products being very outdated. Continuing his statements, Cook said that television has turned from a hobby into an area of interest for Apple, this being the first time that the CEO makes it clear that his company is working to revolutionize television.
When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It's an area of intense interest. I can't say more than that.
American analysts have been saying for years that Apple is developing a television that will eventually reach the market, and this year Tim Cook validates their information for the first time. Of course, no one knows exactly what Apple will change in televisions or when its new product would arrive on the market, but since Tim Cook has confirmed its existence, we can expect it next year.
