Although few people expected this, the launch of the application Google Maps in the App Store it generated a $29 increase in the adoption rate a iOS 6. The increase was recorded by those from mopub in the 5 days immediately following the launch of the application in the App Store. mopub is a company that analyzes 12.000 apps and over 1 billion ad impressions, so their results should be pretty conclusive for iDevice owners.
Although Google Maps for iOS is compatible with terminals that have at least iOS 5.1 installed, most of those who did not have that version of iOS installed were forced to update to iOS 6.0.1, so the increase is normal. The turn-by-turn navigation system was probably the main reason why users installed the application, and in the future we may witness an increase at least as high.
