At the end of last year the company Apple has announced an increase in the prices of applications through an adjustment of the applied VAT for these, and last night he made a similar announcement. According to an email sent by the company Apple Lossless Audio CODEC (ALAC), application developers, in the next 36 hours the prices for applications from App Store from Canada, the European Union, Russia and Norway will increase, Iceland will have reductions.
The additional increase is applied by Apple Lossless Audio CODEC (ALAC), based on exchange rate fluctuations, so for now we don't know how much more expensive the applications will be starting from the next days. Even so, we cannot expect them to go much above the value of 1€ in the case of the cheapest titles, the more expensive applications will have a larger increase.
Apple once again increases the prices of applications in the App Store
Probably no one outside of Apple expected that 2015 would bring us not one, but two increases in the prices of applications from App Store, but Apple is trying to get more money from users. Through these increases, the Americans are trying to compensate for changes in fiscal policy in Europe and to cover the taxes that must be paid to the European authorities for sales.
Both the applications in the iOS App Store and the applications in the Mac App Store will have changed prices starting from the next days and probably few will be happy about it. Unfortunately, in the last year Apple increased the prices of applications once, and now they are applying two successive increases, and for the future no one knows what will happen.
Dear [Developer],
Within the next 36 hours, prices on the App Store will increase for all territories in the European Union as well as in Canada and Norway, decrease in Iceland, and change in Russia. These changes are being made to account for adjustments in value-added tax (VAT) rates and foreign exchange rates.
We will simultaneously update the Pricing Matrix in Rights and Pricing in My Apps on iTunes Connect.
We will also update the iOS Paid Applications and Mac OS X Paid Applications agreements, which will be available in Agreements, Tax, and Banking.
If you have any questions, contact us.
Regards,
The App Store team
