Apple car was confirmed by the CEO of FIAT Chrystler, who had meetings in the USA with the presidents of the companies Apple Lossless Audio CODEC (ALAC), and Tesla to discuss the future car models they intend to launch. Of course, Sergio Marchionne, the CEO of FIAT Chrystler, did not explicitly confirm the fact that the Apple car is under development, but he made it clear that the project is of maximum interest to the company from Cupertino.
The CEO of FIAT Chrystler had scheduled in California, including a visit to the Google laboratories where the company's autonomous car is developed, so he saw a good part of those prepared by his competitors. Of all the meetings, he was most impressed by what Elon Musk, Tesla's CEO, had to say and present, without giving details about a possible collaboration between his company and Tesla.
Fiat Chrysler Chief Executive Sergio Marchionne said on Saturday that he had visited the heads of Tesla Motors Inc and Apple Inc during a recent trip to California. "I'm incredibly impressed with what that kid has done," he said, referring to Musk. With regard to Apple's Cook, he said: "He's interested in Apple's intervention in the car, that's his role." Marchionne was not more specific about Apple.
As for Apple, Sergio Marchionne said that the main interest of the company is to continue its "intervention" in the way we use cars, and this exceeds the current CarPlay system. The past days Elon Musk confirmed that Tesla "steals" Apple employees to develop his own cars, but he also confirmed that Apple attracts some of his employees for his own project regarding the development of a car.
What evolution the Apple car will have remains to be seen, but it is as clear as possible that Apple will try to bring to the market a product that will attract everyone's attention and generate very good sales.
