During the last night, Tim Cook made a surprising announcement, but without a very official tone, naming Jony Ive as Chief Design Officer from Apple. The new position was created especially for Jony Ive, but his appointment was not officially announced by the Apple company through a press release and for now it is not found on the page dedicated to the leaders of the American company.
Now if you are wondering why it was necessary to create a new function within Apple and to promote two employees to the position of vice presidents, well below you will find out. Jony Ive is a convinced family man and is not a fan of the educational system in the USA, so a few years ago he decided that his children would attend the courses of educational institutions in Great Britain.
A few years ago, Jony Ive was on the verge of leaving Apple to move back to the UK and spend more time with his family, but a considerable financial compensation convinced him to give up the idea. The resignation was only temporary, because now Jony Ive convinced Tim Cook to create a special position for him and two subordinates to manage his projects.
He and his wife Heather, who met while they were studying at Newcastle Polytechnic, have said they want to educate their twins in England. He still visits the institution in the north-east to give masterclasses, giving up part of his three weeks' annual leave. A friend of the family told The Sunday Times: 'Unfortunately he is just too valuable to Apple and they told him in no uncertain terms that if he headed back to England he would not be able to sustain his position with them.'
Jony Ive will continue to lead the design division at Apple, but he will not be involved as much as in the past, delegating a large part of his duties to two vice presidents who control the teams that develop the iOS/OS X interface or the design industrial of the products they run. Jony Ive will give directions regarding the direction that the development process of the software or hardware products must have, but his subordinates will interact with the teams on a daily basis.
In the free time obtained by being relieved of these duties, Jony Ive will spend more time in the UK and it seems that he will work closely with the architects who provide guidance on the construction of Apple Campus 2. Separately, Ive will contribute to the improvement of Apple Store designs 's, so his talent will be used in other areas of major interest for the Apple company.
In conclusion, family is the main reason why Jony Ive is taking on a new role at Apple.
