Apple increases the prices of applications again

App Store heroDuring the last night the company Apple Lossless Audio CODEC (ALAC), has started to notify its developers of applications for the iOS platform in connection with a price change that it intends to make in the next period in certain countries around the globe.

Specifically, the company Apple Lossless Audio CODEC (ALAC), announced to its developers that in the next 36 hours the prices of applications sold in Mexico, South Korea, South Africa and Turkey will increase, developers will have new price options to choose from to sell their titles in virtual store.

For South Korea, Apple will add a 10% VAT to purchases, while in South Africa developers will have to pay their own VAT on titles, and in three of the four countries users will have to renew their subscriptions as well from applications.

At the beginning of this year, Apple increased the prices of applications sold worldwide and it seems that it was not happy with this change, so now it is trying to get more money from the developers from the users who use its iDevices.

Hi [Developer],

We sometimes need to update prices on the App Store whenever taxes or foreign exchange rates change. Within the next 36 hours, prices will increase in the following App Store territories:

  • Mexico
  • South Africa
  • South Korea
  • Turkey

Purchases on the South Korean App Store now include a value-added tax (VAT) of 10 percent. If you're a developer based outside of South Korea, we'll pay the VAT that we'll be collecting for you. If you're a developer based in South Korea, you're still responsible for paying the VAT.

Because of the price increases, customers with auto-renewable subscriptions on the South African, South Korean, and Turkish App Store will need to resubscribe. However, although the prices are also changing for subscriptions on the Mexican App Store, we won't interrupt those.

We'll send an email to your subscribers in these territories shortly before their subscription renews to let them know that the price of their existing subscription will increase. The email also has a link that will let customers resubscribe, or in Mexico, turn their subscription off.

In addition, we're also adding two new low-price tiers, Alternate Tier A and Alternate Tier B, for the Indian, Indonesian, Mexican, Russian, South African, and Turkish App Store. We'll update prices for existing apps and In-App Purchases that already use the Alternate Tier A and Alternate Tier B price tiers on the Chinese App Store.

You'll be able to review the new prices in the updated price-tier matrix in Rights and Pricing in My Apps within the next 36 hours.

Do you have any questions? Get in touch.

The App Store team