Opening Apple Store Brussels was used to promote organ donation in Belgium, the video clip below shows how an advertising agency in the country thought about the entire campaign.
In the clip, you will see some people who have been waiting for many months for organ donors to help them treat various diseases, proposing to those waiting in line for the opening of the Apple Store to become organ donors.
The idea itself questions the time that people are willing to waste waiting for the opening of a store or the launch of a product with the agonizing time that a sick person has to spend waiting for an organ donor to save his life.
The advertising agency had many extremely brave ideas for promoting the idea that Belgians should become organ donors, but unfortunately I don't know how many people were finally convinced by videos of this kind that deserve to be promoted for the strong message they have.
