The iPhone is no longer as important to the smartphone industry as it was a few years ago, a Harvard professor making the same statement in a rather complex article published in a website owned by the prestigious American university.
He discusses the fact that Apple implements in its iPhones some functions that other manufacturers have had for several years, screens with a diagonal greater than 4 inches being one of these novelties, this type of components have existed for a very long time.
In the teacher's opinion, Apple no longer influences the smartphone industry as much as it did a few years ago, the Cupertino company only offering functions to bring its terminals equal with those of competitors' products.
What the professor avoids saying is that when Apple implemented a fingerprint reader in the iPhone, the whole industry followed suit, and when last year it implemented a 3D Touch module in the iPhone 6S, it started a new change in the smartphone industry. of the
Unfortunately for Apple, the strategic shift to engage in classical competition instead of continuing to lead the industry does not have a good prognosis. In these situations, the incumbent almost always fails — and one of the early signs of failure is the incumbent's inability to make sense of the competitive environment. Here's Apple's CEO, Tim Cook: "We're seeing extreme conditions, unlike anything we've experienced before, just about everywhere we look."
The truth is that yes, iPhones are no longer as amazing as they were a few years ago, new features are no longer as attractive, but news still sets the tone for change in the smartphone industry, but that's only once every two years of days.
The importance of the iPhone has, of course, decreased in recent years, but Apple still has the power to force changes in the smartphone industry and we can only hope that they will bode well for us.
