Google is interested in purchasing Yahoo! si Yahoo! Japan, the company Verizon also being in discussions to make an offer in the near future, so we will probably witness a battle that will increase the value of Yahoo! on global markets.
Verizon was also interested in buying Yahoo! in the past, but so far no offer has materialized for the American company, but the recent financial problems it had motivated both Verizon and Google to seriously consider a possible acquisition .
Separated from Yahoo!, both companies would also be interested in the Japanese division of Yahoo!, the latter having a stock market capitalization of approximately 8.5 billion dollars, so we are talking about very large sums for the purchase of both companies.
For Google, the acquisition of Yahoo! it would represent the elimination of an important competitor on the advertising and online search markets, and the billions of dollars spent will most likely be amortized through the customers gained from the business.
Verizon Communications Inc. plans to make a first-round bid for Yahoo Inc.'s Web business next week, and is willing to acquire the company's Yahoo Japan Corp. stake. Google, the main division of Alphabet Inc., is also considering bidding for Yahoo's core business.
If Yahoo! it will not be sold entirely to another company, its shareholders are considering the sale of divisions to various companies, and this alternative would most likely be more successful because we are talking about smaller amounts that should be paid.
If Yahoo! would be bought by Google, those from Mountain View would seriously strengthen their position on the market of online advertising and internet searches, and Microsoft would be left without serious alternatives to be able to compete with it.
