Here is what many feared, they did not escape again Facebook Messenger will have ads, but not in the classic way we are already used to, but in the form of virtual robots which various companies will be able to use to promote a variety of products with the people they come into contact with at one point or another.
According to those from Facebook, the virtual robots will be able to send promotional messages only to people who entered into contact with a certain brand at a given time, so the rest will not receive unwanted messages from these virtual robots, so for the moment we will not be invaded by ads in Facebook Messenger.
Facebook describes a complete mechanism in which virtual robots will be able to send promotional messages and everything is based on the user's interaction with a certain company or a certain brand, this interaction allowing the effective display of promotional messages, sometimes without users being asked if they want to he sees them.
Despite this, for now Facebook allows Messenger users to block companies from which they no longer want to receive promotional messages, but this feature will surely be a temporary one, until the company sees how profitable the whole system of ad bots is .
Subscription messaging allows a business or developer to send regular content to a person. The recipient must opt into receiving subscription messaging. All conversations between businesses and people must be initiated by the person receiving the messages, who can then mute or block the business at any time.
Those from Facebook ask companies to modify their current virtual robots for the new rules in the coming months, and the new ones that will come into operation must first be analyzed by its engineers, and for now everything is tested in beta version to see what can be changed so that companies get as much as possible from this promotion.
Considering that Facebook Messenger was the platform where Facebook did not display ads, it was expected that at some point they would appear, and the next virgin territory, from this point of view, is WhatsApp Messenger.
