Target is one of the largest retailers in the US, and Q2 2016 was not one of the best fiscal quarters in the company's history, but instead of looking inward for problems, Target blamed Apple and the decrease in sales of iPhone terminals, the problem that affects many other companies.
According to those from Target, sales of Apple products fell by 20% in the second fiscal quarter of 2016, but here we are not talking about just one product, but about the entire product line of the Apple company, the problems equally affecting about everything that the American company sells at the moment.
Although the president of Target did not want to put pressure on Apple's iPhone terminals, it is clear that they are the main reason for the substantial decrease in sales, those from Apple going through the same problems, but not from now, but even from the first months of the year 2016.
Although the first half of 2016 was not good, both Apple and those from Target look confidently towards the second half, the launch of the iPhone 7 will bring an increase in sales for Apple and its partners, but it remains to see how much it will help them iPhone 7 everyone.
Notably about a third of this pressure was driven by Apple products which were down more than 20% in the quarter. Our guests come to us looking for those products. They're looking for the newness and the innovation, and we're putting together plans with Apple and our merchandising teams to make sure we're ready to take advantage of that in the back half of the year.
