CES 2018 brings a world premiere from the company Samsung, more precisely one television set modular microLED that was called The Wall, having a diagonal of 146 inches, 370cm, or 3.7 meters. Below you have a video clip that presents the product and below it you can read in Samsung's press release for CES 2018 everything that The Wall represents for the company and the future of microLED.
I want to focus on the microLED technology, because Samsung managed to create a product based on it, although Apple has been struggling for several years to do this and despite the investments, so far it has not succeeded. Apple has invested in at least one development center for microLED screens dedicated to the iPhone and Apple Watch, but a recent rumor suggests that it will no longer focus so much on the technology.
Considering the announcement at CES 2018 made by Samsung for The Wall TV, the situation in which the microLED technology is located is quite interesting. If Samsung managed to present a TV with a 146-inch microLED screen, why can't Apple make microLED screens with a diagonal of 5.8 inches for mobile phones?
To be completely honest, I expect Apple to invest more in microLED after Samsung presented The Wall, or to choose to buy screens from Koreans for the future products it will launch. microLED has a number of serious advantages compared to OLED screens, image quality, dimensions and energy consumption being among them, and Samsung could be a future solution for Apple.
Samsung launched "The Wall", the first modular MicroLED TV in the world, with a diagonal of 146 inches
The 146-inch modular TV with MicroLED technology is just one of the many innovations presented by Samsung at the 2018 edition of the First Look CES event.
Bucharest, Romania – January 9, 2018 – Samsung Electronics Co., Ltd. has launched "The Wall" - the world's first modular MicroLED television dedicated to consumers. The modular TV has a 146-inch (370cm) screen and MicroLED technology with automatic emission and was presented by Samsung at CES, during the First Look event, in parallel with the latest technological innovations in the display area of the company. With this launch, Samsung is setting a new benchmark in the evolution of TVs, which can now both provide an outstanding viewing experience, but can also act as a smart hub designed to enhance the everyday life of its users.
This year's First Look was attended by Jonghee Han, President of Samsung's Visual Display Division and Dave Das, Executive Vice President of Consumer Electronics at Samsung Electronics America. Both emphasized Samsung's vision of the future – one where TVs deliver an immersive viewing experience and continuously evolve to fit seamlessly into people's lives.
"At Samsung we are dedicated to providing consumers with unique viewing experiences. "The Wall", the first modular MicroLED TV for consumers, is a real innovation, it can be programmed to display the image in several different sizes, it offers incredible brightness, a wide color gamut, reproduces 100% color volume and tones deep black. We are excited about this step forward that we have taken towards the technology of the future in the field of displays and the outstanding viewing experience that 'The Wall' offers to consumers", said Jonghee Han, President of the Visual Display Division of Samsung Electronics.
The world's first Modular TV with MicroLED: The screen of the future
Samsung "The Wall", a 146-inch modular TV with MicroLED technology renders an incredible clarity of the image, without restrictions of size, resolution or shape.
The MicroLED technology incorporated in "The Wall" eliminates the need for color filters or additional lighting (backlight), but allows the screen to offer consumers the ultimate visual experience. The MicroLED display also excels in terms of durability and efficiency, including luminous efficiency, light source lifetime and power consumption, setting the standard for future display technology.
Featuring a modular, bezel-less design, "The Wall" allows users to customize the size and shape of their TV to suit their needs. The screen can be configured to be used for different purposes, turning any wall into a display hub.
Artificial Intelligence (AI) for 8K picture quality: Maximizing the viewing experience
At the First Look event, Samsung also unveiled the first QLED TV featuring 8K Artificial Intelligence (AI), which will be launched internationally in the second half of 2018, starting with Korea and the US. AI technology increases the standard resolution to 8K, using a patented screen resolution adjustment algorithm based on the characteristics of each sequence, to continuously improve image quality and easily transform any type of content, from any source.
New features include improving the visibility of details, reducing noise and automatically adjusting the volume of the TV according to the content being watched, for example the volume is turned up if you are watching a concert or a sporting event. And the edge restoration function helps to outline objects on the screen more clearly.
The 2018 Samsung Smart TV upgraded with Bixby and the SmartThings platform
Samsung also announced at First Look an improvement to the connectivity and user experience of the 2018 Samsung Smart TV range, including Bixby, SmartThings and Universal Guide.
Bixby is an intelligent interface developed by Samsung that enables easier interaction between the TV and its users thanks to intuitive UX functions and complex voice analysis systems. Samsung Smart TV 2018 will also offer easier sharing and connection thanks to the SmartThings platform, Samsung's Internet of Things (IoT) hub. It provides a simpler way to control your TV and sync it with other devices. Universal Guide will also be launched in 2018 – an advanced program guide that automatically recommends TV shows and content based on user preferences.
Samsung highlighted a variety of product areas at the 2018 First Look event, showcasing 8K-AI technology, 4K HDR Gaming, HDR10+, the Smart TV experience and more, with guests getting the chance to experience Samsung's most exciting innovations televisions.
