iPhone 11: Apple Estimates WEAK Sales in 2018

iPhone 11 generates very moderate expectations in terms of sales for 2018, with Apple changing its production plans for the fall.

 

Apple iPhone 11 WEAK Sales 2018

iPhone 11 and iPhone 11 Plus are already seen as phones that will not generate substantial sales for the Apple company, even by those from Cupertino, they are announcing to their partners that they will not manufacture these models in very large quantities. According to the details obtained from Apple's partners, iPhone 9 will represent half of the number of iPhone units manufactured for release in September, and iPhone 11 and iPhone 11 Plus the other half.

iPhone 9 represents a higher percentage of the fall production of iPhone compared to last year's iPhone 8 series, and iPhone 11 and iPhone 11 Plus represent a lower percentage compared to iPhone X, launched last year. Apple expects the iPhone 9 to sell at least as much as the iPhone 11 and iPhone 11 Plus combined in 2018 and 2019, so Americans have understood very clearly that high prices will keep customers away from their products.

iPhone 11: Apple Estimates WEAK Sales in 2018

The iPhone 11 and iPhone 11 Plus will be the most expensive models on offer, the ones that will have the most functions, but the iPhone 9 will be the model that most people will be looking for after it is launched. We are talking about a major difference between the iPhone 9 and the iPhone 8 series, and this is because Apple wants to implement an LCD screen with a larger diagonal, which covers more of the front panel, and has Face ID, so it offers more than last year's models .

"Apple's new iPhone lineup coming this fall includes two OLED models and one LCD model, people familiar with the plan have said […] Industry executives with direct knowledge of production plans said Apple initially wanted roughly equal production of the two screen types. Now, they say, Apple plans to make more of the LCD model, anticipating that consumers would lean toward the cheaper model."

The iPhone 9 is not going to be the last premium model of the iPhone that has an LCD screen, and this is because Apple still cannot give up this technology because the OLED screens for the iPhone 11 are very expensive. Moreover, there are limits regarding the production of OLED screens to the specifications required by Apple, so it remains to be seen when Apple will be able to make the transition to the exclusive use of OLED screens for the iPhone.