Google. As one of the biggest companies on the planet, and with one of the biggest search engines from all over the world, the company from Mountain View has to collaborate with its rivals in order to be successful. In this idea, some of you probably already knew that Google and Apple have a collaboration contract based on which Google Search has been the default search engine of the Safari browser in iOS, or macOS, for a very long time.
Google. In order to remain the default search engine of Safari, and not to be relegated to second place, or to be excluded, a very large amount of money is paid annually by those from Mountain View to Apple. More precisely, according to some information coming today from American analysts, those from Google would have paid between 9 and 10 billion dollars to Apple to have the search engine still set as the default one for iOS and macOS last year.
Google paid 9-10 billion dollars to stay in Safari
Google. The amount is a huge one, but in return, the people from Google more than likely received billions upon billions of visits annually from iDevice/Mac users who use Safari to browse the Internet. In exchange for these visits, the people from Google definitely made more money than the amount paid to Apple to remain as the default search engine for their browsers, and this has been happening for a few years now.
Goldman Sachs estimates that Google paid Apple nearly $9.5 billion in traffic acquisition costs (TAC) during calendar year 2018, representing a third of Apple's profit in the segment. The fees will continue to make up a large portion of Apple's services revenue into 2019, the firm said, but will grow at slower rates.
Google. The amounts paid annually to the Apple company have increased directly proportional to the traffic that the Cupertino iDevices/Macs sent to Google's servers, so it is normal to see "astronomical" figures. Google has somewhat similar agreements with the manufacturers of Android phones, but in their case they compensate this money with licensing fees that they do not charge for certain technologies used in the phones sold by them.
