WhatsApp is known throughout the world as a messaging platform used by over 2 billion people every month, being the largest of its kind, but its usefulness is not limited to that. WhatsApp is also a platform where large or small companies can get in touch with any of the people who are active there, and according to financial analysts, the number of active companies will explode in the next year and the following years.
WhatsApp at the end of 2019, there were only 1000 active companies using the WhatsApp Business platform, but by 2024, financial analysts expect the number to grow to 54.000. The growth that the platform for companies within WhatsApp would register is huge, but normal if we think about the entire global context regarding the Coronavirus pandemic, many companies being affected by what is happening now.
WhatsApp: The very Big CHANGE brought by the New Coronavirus
WhatsApp can become the refuge where these companies can continue their activity, and can continue to offer their products to the people who want to buy them, everything being done regardless of whether those companies have online stores or not. WhatsApp allows these companies to quickly and easily get in touch with various customers within the platform, even being able to present them including the products they have for sale, or that they can create for them, upon request.
“WhatsApp is the only rich messaging channel that businesses want to know about today, but that's in the context of P2A communications between a consumer and a brand. So find Mobilesquared's latest research, which suggests there is an unprecedented growth of over 5.400% among medium and large enterprises looking to use their API from just 992 at the end of 2019 to nearly 55.000 by in 2024.”
WhatsApp has implemented various special functions for large or small companies to offer more than just help through the platform, and it is possible that others will be launched very soon. At one point, WhatsApp also presented a function that turns it into a kind of online store, but they have not yet been launched, and could appear in the coming weeks, especially since the Corona virus pandemic is far from over, and could come back.
WhatsApp will have a lot to gain due to the Coronavirus pandemic, at least in terms of the number of companies that are active on the platform, but how quickly it will reach 54.000 remains to be seen.
