Netflix is the largest on-demand video streaming platform in the world, with over 200 million active subscribers all over the planet, and all of them pay subscriptions to see the content created by the company. Because podcasts started to become more and more popular in various other platforms, Netflix decided to focus more on this type of content and recently hired a former Apple manager for their own projects.
Netflix surprises with its decision to invest in this segment, given that until now the interest has been focused on films, series, documentaries, cartoons, but now things are changing. Netflix has decided to hire N'Jeri Eaton from Apple to take care of the division that produces podcasts, so it is very possible that we will see a lot more content of this kind available within the platform of streaming video on demand.
Netflix: SURPRISE Decision for Hundreds of Millions of Subscribers
Netflix hired a new manager from Apple who will work under the coordination of the former leader of the marketing team for Apple Music, she now has the same role, but for the streaming platform. Those at Netflix are learning from Apple how to promote their products, and now how to choose what they should offer their customers, decisions that could turn out to be excellent, considering the success they have those from Cupertino had until now.
"Eaton will manage Netflix's slate of podcasts, most of which are related to its original series and movies. Netflix has made companion podcasts to Martin Scorsese's The Irishman, as well as TV shows The Wizard and The Crown. The company also produces podcasts that relate more broadly to pop culture or the stars of its programs such as "Okay, Now Listen," hosted by Scottie Beam and Sylvia Obell."
Netflix knows very well that podcasts represent a niche of the future in which more and more content creators are starting to appear who are successful and are listened to by a lot of people. Netflix also wants to take advantage of this popularity of podcasts to generate content that people will love, and its availability within the platform will be coordinated by the new manager, who will most likely approve new creations as well.
Netflix also has plans to produce games as well, or at least to have partnerships for companies that develop games, so it will be very interesting to see what it has in store for the future.
