La Mobile World Congress 2012 au fost acordate aseara premiile pentru cele mai bune gadget-uri si tableta iPad 2 a companiei Apple a fost, dupa cum era si firesc, numita cea mai buna tableta a anului 2011. La categoria smartphone-urilor nu putea exista alt invingator decat Samsung Galaxy S II pentru ca niciun alt producator, inclusiv Apple, nu a reusit sa genereze atat de multa atentie pentru un smartphone in anul 2011. iPhone 4S a iesit tarziu, s-a vandut mult mai bine decat Galaxy S II insa in doar doua luni de zile nu a reusit sa impresioneze la fel de bine.
Din punctul meu de vedere alegerile sunt cat se poate de corecte si poate Apple invata ceva de aici si revine la vechiul format de lansari pentru ca iPhone-urile sale au slabe sanse sa mai fie numite dispozitivele anului in conditiile de acum. La Mobile World Congress au fost oferite si premii pentru cele mai bune aplicatii sau pentru cele mai bune strategii de marketing iar mai jos aveti intreaga lista :
- Best Mobile App for Consumers – Winner: Rovio Entertainment Ltd. – Angry Birds Rio
- Best Mobile App for Enterprise – Winner: Citrix Systems – Citrix Receiver
- Judges Choice – Best Overall Mobile App – Winner: WhatsApp Inc. – WhatsApp
- Most Innovative Mobile App – Winner: SwiftKey
- Best Mobile Advertising & Marketing Campaign – Winner: Brandtone – Carling Black Label “Be the Coach”
- Innovation in Mobile Advertising – Winner: Poken, the Leading CMS for NFC
- Mobile Marketing & Advertising Agency of the Year – Winner: [am.o.bee]
- Best Enterprise Mobile Service – Winner: Fiberlink – MaaS360
- Best Consumer Mobile Service – Winner: Google – Google Maps for Android
- Best Network Product or Solution for Serving Customers – Winner: Turkcell – Turkcell TiklaKonus
- Best Product, Initiative or Service for Underserved Segments – Winner: Safaricom – Grundfos
- mWomen Best Mobile Product or Service for Women in Emerging Markets – Winner: Etisalat, Qualcomm, D-Tree International and Great Connection Inc. – Etisalat Mobile Baby
- Best Use of Mobile in Emergency or Humanitarian Situations – Winner: UBL Omni – transparent and efficient Cash Disbursement service after the 2009 IDPs Crisis and the 2010 Flood Crisis
- The Green Mobile Award – Winner: Flexenclosure – E-site
- Best Mobile Health Innovation – Winner: Etisalat, Qualcomm, D-Tree International and Great Connection Inc. – Etisalat Mobile Baby
- Best Mobile Innovation for Education or Learning – Winner: OnPoint Digital – CellCast Solution
- Best Mobile Innovation for Automotive, Transport or Utilities – Winner: Ford Motor Company Ltd. – Ford SYNC with Emergency Assistance
- Best Mobile Money Innovation – Winner: Etisalat, MasterCard and Oberthur Technologies – Etisalat Commerce
- Best Mobile Innovation for Publishing – Winner: Financial Times and Assanka – The Financial Times Web App
- Best Smartphone – Winner: Samsung – Samsung Galaxy S II
- Best Feature Phone or Entry Level Phone – Winner: Nokia – Nokia C3-00
- Device Manufacturer of the Year – Winner: Samsung
- Best Mobile Tablet – Winner: Apple – Apple iPad 2
- Best Embedded Mobile Device (Non-Handsets) – Winner: AT&T – Garmin GTU 10
- Best Mobile Broadband Technology – Winner: KT – KT’s Premium WiFi Solution
- Best Infrastructure Technology – Winner: Alcatel-Lucent – lightRadio Network
- Best Technology Breakthrough – Winner: Vodafone Group PLC – Quad Rate Technology: an evolved path doubling the efficiency of mobile voice
- Best Cloud Based Technology – Winner: Appcelerator – Titanium Integrated Development Platform
- Best Technology Product or Solution for Safeguarding and Empowering Customers – Winner: Cloudmark – Cloudmark Mobile Messaging Security Suite
- GSMA Chairman’s Award – Joint winners: KDDI, NTT DOCOMO, INC. and SOFTBANK MOBILE
- Government Leadership Award – Winner: Government of the Republic of Colombia
