Conform celor de la Fortune Magazine, producatorii de masini din SUA au reinceput sa foloseasca, culoarea alba la vopsirea masinilor dupa ce Apple a facut albul popular din nou in iDevice-urile sale. Producatorii preferau culoare argintie pentru masini, insa iDevice-urile albe ale celor de la Apple au refacut culoarea alba dezirabila si producatorii de masini nu au asteptat prea mult pentru a o utiliza. Informatiile vin de la un designer al BMW care spune ca inainte de “revolutia” pornita de Apple, albul era considerat a fi potrivit pentru frigidere si gresia din baie, dar compania american a schimbat totul.
Silver was the most popular exterior car color in America for nearly a decade. But while it remains beloved by automotive designers for best showing off a car’s styling, its unstinting argent reign was finally overthrown this year. By white. According to Sandy McGill, BMW Designworks’ lead designer in color, materials, and finish, this is Steve Jobs’ doing. “Prior to Apple, white was associated with things like refrigerators or the tiles in your bathroom. Apple made white valuable.”
