Pentru a sasea oara consecutiv, Apple ocupa prima pozitie in topul celor mai admirate companii de pe glob

  Anual cei de la Fortune Magazine fac un top al celor mai populare companii din lume, iar pentru a sasea oara consecutiv, Apple este pozitionata pe primul loc. Apple este indeaproape urmata de catre cei de la Google si la o relativ mare distanta de Amazon, Coca Cola sau Starbucks, toate companiile listate in top 10 fiind din SUA. Topul se bazeaza pe un punctaj acordat companiilor de catre managerii unor companii importante, directori ai consiliilor de administratie si analisti, categoriile pentru care se acorda puncte fiind : inovatie, managementul angajatilor, modul de utilizare a activelor companiei, responsabilitate sociala, calitatea management-ului, stabilitate financiara, investitiile pe termen lung, calitatea produselor, a serviciilor si competitivitatea la nivel global.

Apple has had a rough time lately with its stock price in a free fall and the widely publicized failure of its Maps feature. However, it remains a financial juggernaut, posting $13 billion in net income last quarter, making it the most profitable company in the world during that period. The company has its fanatical customer base, and it still refuses to compete on price, making the iconic iPhone and iPad products that are still widely seen as prestige devices. Competition may be stiff, but so far it remains behind: In Q4 2012, the iPhone 5 was the world’s best selling smartphone, followed in second place by the iPhone 4S.