Logo-urile corporatiilor raman adesea alaturi de firmele acestora de-a lungul multor epoci de la productie. De-a lungul timpului, semnificatia simbolului de la inceputurile sale se pierde.
Unele companii dau logo-urilor lor sensuri duble abia-vizibile pentru a ne incuraja sa ne uitam mai atent la ele, crescand recunoasterea brand-ului. Altii o fac ca un tribut pentru orasul lor natal, pentru a ne influenta subconstientul, sau pur și simplu pentru distractie.
Este posibil sa fi observat caracteristicile ascunse ale unor logo-uri in trecut asa ca am adunat 22 dintre cele mai surprinzatoare ce contin mesaje subliminale.
Beats — The “b” in the beats logo is mean to look like someone wearing headphones.
FedEx — The FedEx logo hides an arrow in its negative space, to imply efficiency and forward motion.
Gillete — Look closely at the “G” and the “i” in this logo and you’ll notice the razor-sharp cuts into the text, which represents the shaving brand’s main product.
Vaio — The logo for Sony’s now-discontinued computer range represents the brand’s integration of analog and digital technology. The ‘VA’ is designed to look like an analog waveform, while the ‘IO’ is binary code.
BMW — The German car company was established out of an aircraft manufacturing firm in 1917. Though BMW was forced to stop producing aircraft in 1918 by the Treaty of Versailles, it held onto its heritage with its logo: The white quarters represent a propeller, while the blue sections symbolize the sky.
Coca-Cola — The soda brand’s 2013 campaign in Denmark points out an unintended message hidden within its logo. The Danish flag can be found nestling between the ‘O’ and the ‘L.’
Shelter — British charity Shelter wants to find homes for the homeless, which is why they made their “H” look like a house.
Unilever — The giant “U” in the Unilever logo is made up of icons which represent different aspects of the company’s business. The swirl represents a “passion for great flavors and taste,” for example.
Sun Microsystems — Before it was bought by Oracle, Sun was a major computer manufacturer. Its logo is a perfect anagram; it can be read from any direction. (Note also that the graphic doesn’t actually include an S.)
Eighty20 — This market data research company incorporated the binary code spelling of its name. Using blue squares as ones and gray squares as zeros, 1010000 (80) is the top line, while 0010100 (20) is the bottom.