Un jurnalist al celebrei publicatii americane The New Yorker a analizat rezultatele financiare ale companiilor Apple si Goldman Sachs pentru a afla care dintre cele 2 companii este mai profitabila. Ambele au avut rezultate financiare bune in ultimul an insa Apple este mult mai profitabila decat Goldman Sachs deoarece produce dispozitive dorite in lumea intreaga de milioane de oameni. Desi Apple produce zeci de miliarde de dolari anual, angajatii companiei nu castiga extraordinar de multi bani, cel putin conform site-ului Simply Hired. Statisticile de pe acel site indica faptul ca un angajat al Apple castiga in medie cam 46.000$ anual, adica putin peste 3800$ lunar, un salariu colosal pentru Romania si destul de bun pentru SUA.
To summarize: Apple isn’t merely generating a higher return on the capital it employs than Goldman; it is more than twenty times as profitable! How can this be? Part of the answer is an accounting foible. Unlike some corporations, Apple doesn’t record on its balance sheet much of the value of its patents and other intellectual property—the look and feel of the iPad, for example. If it did this, the figure for total assets recorded on its books would be considerably higher, and its ROA would be lower. But accounting is only a small part of the story. (As far as I know, Goldman doesn’t capitalize its intellectual capital, such as it is, either.)
Apple nu ofera salarii extraordinar de mari angajatilor sai insa le ofera reduceri pentru achizitionarea produselor din portofoliul companiei, bonusuri pentru atingerea anumitor target-uri plus alte avantaje. Ati auzit cred destule povesti despre viata grea a angajatilor de la Apple care muncesc de dimineata pana seara, insa in Romania cred ca oricine ar face aceeasi slujba pentru acesti bani.
