Almost a year ago, Steve Jobs went on the stage of an Apple conference for the last time and presented to the whole world the iCloud system that is used by over 125 million iDevice owners. iCloud is a cloud system that allows us to save photos, contacts, bookmarks, emails, documents, application information, etc., on Apple's servers and access them on any iDevice or Mac. Considering that iCloud is extremely popular, LG thought of making its own system and named it LG cloud.
The LG system works both with smartphones equipped with the Android OS operating system and with computers or even televisions. LG's system offers users up to 50 GB of free space, under certain conditions, and unlike iCloud, it streams music, synchronizes video clips with LG's servers, and much, much more. iCloud is good when someone introduces it to you, but when you start using it, you find out that you can only put on Apple's servers what the company wants, but services like LG Cloud offer you much more freedom.
LG Cloud is just one of the services to be launched in the near future and I am sure that iCloud will have much stronger competitors soon.
LG INTRODUCES THE FIRST REAL STREAMING MULTIMEDIA CLOUD FOR ALL THREE SCREENS
Unique Cloud Service Offers Content Consumption and Seamless Connectivity via TVs, Mobile Devices and PCs
SEOUL, APR. 30, 2012 — LG Electronics (LG) announced the beta opening of LG Cloud service on May 1 with the aim of providing seamless connectivity and streaming access to all digital content across various electronic devices. Although cloud is today's hottest IT buzzwords, LG Cloud is the first that allows users to manage and consume all types of content on "three screens" which includes Android smartphones, PCs and smart TVs (including but not limited to CINEMA 3D models) without a separate set-top box. To use the service, users need to download the LG Cloud app from Google Play or LG SmartWorld app store from their Android smartphones, LG SmartWorld store from their LG Smart TVs or the LG Cloud website (www.lgecloud. com) from their PCs or laptops.
LG's Cloud service automatically synchronizes smartphone content with the cloud server and the user's PC and TV. Photos and videos taken with the smartphone can be viewed and streamed to the PC or TV almost instantaneously. Videos edited on a PC can be uploaded to LG Cloud for viewing seconds later on a smartphone. Unlike other cloud services, there's very little waiting or lag time since the content is streamed to the TV, PC or smartphone, not downloaded first.
The difference is in LG's Real-time Streaming Transcoding technology. The conversion happens on the server in real time, not on the device. There is no need to worry about installing codecs or converters, everything happens seamlessly and in the background with no involvement from the user. No other cloud service can make this same claim. The service also works perfectly with 3D content. Vacation videos taken with an LG 3D smartphone can be uploaded via 3G or Wi-Fi to the LG Cloud service. Back home in the comforts of the living room, the family can watch the vacation footage as it streams from LG Cloud to their LG CINEMA 3D Smart TV in superb three dimensions.
To better develop cloud services that prioritize convergence, LG created a new division called Smart Business Center to focus specifically on content and services. Havis Kwon, President and CEO of LG's Home Entertainment Company, is also responsible for the new Smart Business Center.
