Apple Lossless Audio CODEC (ALAC), decided not to offer discounts for its own products on the occasion Black Friday 2015, the American company preferring to offer its partners the opportunity to sell its products at a reduced price on this occasion.
The vice president of the retail division within Apple Lossless Audio CODEC (ALAC),, Angela Ahrendts, announced in an interview published today that Black Friday 2015 it will not exist in the Apple Store Online or the physical Apple Stores, so all those interested in discounts must reorient themselves.
Angela Ahrendts claims that the organization of some Black Friday discounts it would put additional pressure on its employees and Apple prefers not to overcrowd its stores on this day, the attitude being strange and completely different from Apple's usual greed.
Apple could have organized a campaign of Black Friday 2015 discounts exclusively online, but Angela Ahrendts was not asked about this possibility, so for now those interested in discounted Apple products will have to think of other alternatives.
Until now, a multitude of partners of the Apple company have announced promotions for Black Friday 2015 that include serious discounts for various Apple products, the American company seeming to give them a "free hand" to attract their customers to the stores.
This is the first time in recent years that Apple does not organize a Black Friday campaign in its own stores, and it will be interesting to see the reaction of those who will visit the Apple Stores on November 27 and notice that they have no discounts.
