Apple Lossless Audio CODEC (ALAC), sells a very varied range of products at the moment and has over 400 stores worldwide, but how many of its products are bought directly from the Apple Store? Well, that's what the American analysts also asked themselves, doing some investigations to discover what percentage of Apple products are bought directly from the Apple Store and what percentage of customers attract Apple partners.
Only 10% of all phones iPhone sold annually are bought directly from the Apple company, over 70% of them being actually purchased from mobile phone operators. This difference between the percentages is as normal as possible because the mobile phone operators offer subsidies for the iPhones sold, while Apple has a sales program in installments, but without subscriptions.
Apple sells much more iPad tablets through its stores than iPhone phones, here the percentage is 20%, while the big retail chains sell more. Mobile phone operators do not have a weak percentage for this category either, but it pales in comparison to the one recorded for iPhone phones, but this is perfectly normal since tablets are not as popular.
Apple sells more Macs through its stores than through partners, and here we have something normal again, because we are talking about more complex products, which are easier to buy in stores. It is not known what the situation is in Europe, but in the case of the iPhone I am quite sure that the percentages are extremely close.
