Netflix has been struggling for several months to find the perfect combination of subscriptions to convince even more people to pay for the streaming services they offer, including in Romania. The torment of the Netflix company could still be substantially reduced if it decides to display ads for those who would have cheaper subscriptions, the difference in income between the current subscriptions and the cheapest being covered by ads.
Netflix could generate good revenue from ads if they displayed them for customers, and this is confirmed by a new study that was published the other day, and which says that people are willing to see ads on the platform. Everything would be accepted by customers if Netflix would also substantially reduce subscription prices after the display of these ads, so it's a very fragile balance that Americans should respect.
Netflix. What Customers Would Accept for New CHEAPER Subscriptions
Netflix 23% of users would be left without if they started displaying ads now and didn't reduce subscription prices, or reduced them by just $1, but things change if prices drop more. More precisely, if Netflix subscription prices were to drop by $2, the number of people who would cancel their subscriptions would almost halve, and it would drop more if the price were to drop by $3, so people want cheaper subscriptions.
Netflix tests in various countries new cheaper subscriptions for its customers, including making adjustments in Romania for the amounts charged monthly for subscriptions, and continues to do this in various other countries. Netflix has been trying for some time to find the perfect combination of prices for its subscriptions, and in Europe it has tested various amounts, without establishing a 100% final option for them.
Netflix has over 100 million subscribers to the video streaming platform internationally, and is trying to further increase its customer base, but the process is not that simple.
