Sony Announces the Launch of 4K HDR LCD TVs XH81, XH80 and X70

Sony 4K HDR LCD TVs XH81, XH80 X70

Sony announced today the launch of 4K HDR LCD TVs XH81, XH80 and X70 for customers in Romania, here are all the details.

"Sony announces the price and availability of the XH4, XH81 and X80 70K HDR LCD TVs, which have arrived in the stores of major retailers in Romania, offering users the image and sound quality of the Sony brand, as well as a flawless user experience.

Sony XH4 and XH81 80K HDR TVs – complete audio-visual package

Both the XH81 and XH80 are equipped with the 4K HDR X1™ processor, which uses advanced algorithms to reduce image noise and display more detail. With an even clearer 4K signal, all images that users will see on this screen will be closer to 4K resolution, with natural colors and contrast. By expanding the color spectrum, the TRILUMINOS display, powered by the X1 processor, reproduces more colors than a conventional TV. It analyzes and processes data from each image to make colors even more natural and accurate, so images are closer to reality than ever before. The XH81 and XH80 are compatible with the Dolby Vision™ HDR format, delivering stunning images with well-lit areas and others characterized by deep blacks and vibrant colors. In terms of sound, the new X-Balanced speaker (for 55” and larger models) enables high-quality sound reproduction while maintaining an ultra-slim design, while Dolby Atmos™ compatibility brings the audio experience more realism and a larger soundstage.

The XH81 and XH80 models include Android TV™ with Google Assistant[1], Google Play Store and Chromecast built-in, providing easy access to content, services and devices through this complex platform. Sony's user interface and voice control menus are improved for easier daily use. With devices that include Google Assistant[2], users can play and control YouTube videos with Google Home. Apple® AirPlay® 2 users can stream movies, music, games and photos to their TV directly from their iPhone®, iPad® or Mac® devices. Apple HomeKit™ technology provides an easy and secure way for users to control TVs using their iPhone®, iPad® or Mac®[3].

Sony X4 70K HDR TV – smart and easy to use
Combining vivid and natural colors with extraordinary clarity, penetrating sound and a sleek aluminum design, this 4K Smart TV brings essential entertainment applications to life. With 4K X-Reality™ PRO technology, images are brought as close as possible to 4K quality, with outstanding clarity and enhanced detail.

The X70 model offers a simple and smooth smart TV experience with a built-in Internet browser and easy access to applications such as YouTube and Netflix.

Price and availability

The XH81, XH80 and X70 TVs are available now in retailers' stores, with prices starting at 3499 lei.  

The new Sony TV models XH81, XH80 and X70. Key features

XH81 4K (65", 55" models)

  • 4K HDR X1™ processor reproduces images with greater depth, textures and natural colors with Object-based HDR remaster technology
  • X-Balanced speaker, a new speaker that delivers clear sound in a slim and compact design (55" or larger)
  • Compatible with Dolby Vision™ and Dolby Atmos™
  • The display with TRILUMINOS™ technology reproduces in the living room the subtle nuances of color, light and gray tones captured by video camera lenses.
  • Metal stand and narrow edges
  • Premium aluminum remote control
  • Works with smart speakers, including Google Home
  • Easy connectivity with most devices including Apple® AirPlay® 2, HomeKit™
  • Quick access to a wide range of content and services via Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, offers more viewing options to perfectly suit users' tastes while preserving the creators' intentions.

XH80 4K (85”, 75”, 65”, 55”, 49” and 43” models)

  • 4K HDR X1™ processor reproduces more depth, textures and natural colors with Object-based HDR remaster technology
  • X-Balanced speaker, a new speaker that delivers clear sound in a slim and compact design (55" or larger))
  • Compatible with Dolby Vision™ and Dolby Atmos™
  • The display with TRILUMINOS™ technology reproduces in the living room the subtle nuances of color, light and gray tones captured by video camera lenses.
  • Metal stand and narrow edges
  • Works with smart speakers, including Google Home
  • Easy connectivity with most devices including Apple® AirPlay® 2, HomeKit™
  • Quick access to a wide range of content and services via Android TV
  • Custom Mode, along with Sony's other calibrated viewing modes, offers more viewing options to perfectly suit users' tastes while preserving the creators' intentions.

X70 4K (65", 55", 49" and 43" models)

  • 4K X-Reality™ PRO technology enhances and redefines every image as close as possible to 4K quality and consistently reveals refined details and nuances.
  • The display with TRILUMINOS™ technology reproduces in the living room the subtle nuances of color, light and gray tones captured by video camera lenses
  • ClearAudio+ technology personalizes sound to deliver an immersive and rich experience that surrounds users with every viewing. They can enjoy music, but also dialogue with superior clarity, regardless of the type of program being watched.
  • The built-in browser will help users enjoy series and movies from popular streaming platforms with instant one-click access to Netflix and YouTube.
  • Custom Mode, along with Sony's other calibrated viewing modes, offers more viewing options to perfectly suit users' tastes, while preserving the creators' intentions."