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Lei Jun – Steve Jobs-ul Asiei

 

  Lei Jun este CEO-ul si principalul actionar al companiei Xiaomi, unul dintre marii si cunoscutii producatori de terminale Android care au sediul in China. Lei Jun este cunoscut in China si in Asia pentru faptul ca a sa companie a “imprumutat” aspectul extern al iPhone-urilor, dar si pentru faptul ca el isi organizeaza conferintele copiind stilul lui Steve Jobs. Chinezul este imbracat oarecum asemanator cu fostul CEO al companiei Apple, iar conferintele celor de la Xiaomi seamana destul de mult cu conferintele organizate de Apple pentru prezentarea unor produse.

In a country where products like iPhones are made but rarely invented, Lei Jun — entrepreneur, billionaire and professed Jobs acolyte — is positioning himself and his company as figurative heirs of Mr. Jobs. The Chinese media have nicknamed his company, Xiaomi, the “Apple of the East.” The title is a stretch, by almost any measure. But Mr. Lei nonetheless is carefully cultivating a Jobsian image here, right down to his jeans and dark shirts. He is also selling millions of mobile phones that look a lot like iPhones. Chinese consumers — and deep-pocketed investors overseas — seem to be believers.

And yet Mr. Lei’s biggest believer may be himself. He bounds onto podiums to introduce new cellphones. He proclaims things that may, to many, sound outlandish.

  Cei de la New York Times au facut un profil al cunoscutului CEO Xiaomi si acesta a afirmat ca obsesia pentru Steve Jobs a inceput dupa citirea unei carti in timpul perioadei de studentie. Obsesia l-a motivat sa construiasca una dintre marile companii din China, insa copierea stilului vestimentar al lui Steve Jobs probabil nu est eo idee chiar atat de grozava.