Cu doar cateva minute in urma compania Apple a anuntat in mod oficial rezultatele financiare pentru T3 2016, dezvaluind lumii intregi cate produse a vandut. Vorbim despre 45.5 milioane de terminale iPhone, 9.2 milioane de tablete iPad si 4.8 milioane de Mac-uri vandute de catre compania Apple in ultimele trei luni pe pietele globale din intreaga lume.

Pentru toate aceste produse vandute, compania Apple a 46.9 incasat miliarde de dolari si a inregistrat profit de 9 miliarde de dolari, anuntand si prima scadere a incasarilor intr-un an fiscal fata de cel anterior, din ultimii 15 ani. Analistii se asteptau ca insarile din 2016 sa scada fata de cele din 2015, iar acest lucru s-a intamplat si dezvaluie marea problema a celor din Cupertino.

Comparativ cu aceeasi perioada a anului trecut, incasarile Apple au scazut cu 4.6 miliarde de dolari, in timp ce profitul a scazut cu 2.1 miliarde de dolari. Vanzarile de terminale iphone au scazut cu 3.5 milioane de dolari, in timp ce vanzarile de tablete iPad au scazut cu 600.000 de unitati, iar cele de Mac-uri cu 900.000 de unitati.

Practic, Apple a avut parte de scaderi pe toate planurile in T3 2016, iar asta ne spune ca situatia companiei nu este dintre cele mai bune in momentul de fata. Cei de la Apple estimasera ca incasarile si profitul vor scadea impreuna cu vanzarile anumitor categorii de produse, iar acest lucru a fost confirmat oficial in aceasta seara.

Apple Reports Fourth Quarter Results

Services Revenue Grows 24% to All-Time Quarterly Record of $6.3 Billion

CUPERTINO, California — October 25, 2016 — Apple® today announced financial results for its fiscal 2016 fourth quarter ended September 24, 2016. The Company posted quarterly revenue of $46.9 billion and quarterly net income of $9 billion, or $1.67 per diluted share. These results compare to revenue of $51.5 billion and net income of $11.1 billion, or $1.96 per diluted share, in the year-ago quarter. Gross margin was 38 percent compared to 39.9 percent in the year-ago quarter. International sales accounted for 62 percent of the quarter’s revenue.

“Our strong September quarter results cap a very successful fiscal 2016 for Apple,” said Tim Cook, Apple’s CEO. “We’re thrilled with the customer response to iPhone 7, iPhone 7 Plus and Apple Watch Series 2, as well as the incredible momentum of our Services business, where revenue grew 24 percent to set another all-time record.”

“We are pleased to have generated $16.1 billion in operating cash flow, a new record for the September quarter,” said Luca Maestri, Apple’s CFO. “We also returned $9.3 billion to investors through dividends and share repurchases during the quarter and have now completed over $186 billion of our capital return program.”

Apple is providing the following guidance for its fiscal 2017 first quarter:

• revenue between $76 billion and $78 billion
• gross margin between 38 percent and 38.5 percent
• operating expenses between $6.9 billion and $7 billion
• other income/(expense) of $400 million
• tax rate of 26 percent

Apple’s board of directors has declared a cash dividend of $0.57 per share of the Company’s common stock. The dividend is payable on November 10, 2016 to shareholders of record as of the close of business on November 7, 2016.