Last week I told you that all internal components of the iPhone 4S it would cost approximately $203 and we are talking here about the 32GB version of the new device. Today the American analyst Chris Whitmore says that in reality the price is a bit higher, $17 higher, but even so Apple earns a lot of money from the sale of devices. According to Whitmore, materials for the iPhone 4 8GB would cost $140, those for the iPhone 4S 16GB $170 and those for the 32GB version would cost $220. The price of the devices is much higher in the US and for Apple we are talking about a 70% production margin. This production margin represents the money collected by the company after paying for the materials used in the terminal, but the money needed for production, transport, research, promotion, etc. is subtracted from it.
Even by reducing these adjacent costs, Apple still earns more money than any other mobile phone manufacturer in the world, something highlighted a few months ago by American analysts who said that Apple alone earns as much as all smartphone manufacturers combined. The products of the Apple company have high prices, but they cover a lot of adjacent costs plus the research necessary to develop other better products or to invent new ones. We all know that we pay premium prices for Apple products, but so far the prices have been fully worth it.
