Saptamana aceasta CEO-ul Ferrari, Luca di Montezemolo, a tinut un discurs in fata studentilor universitatii Stanford, insa s-a si intalnit cu membrii echipelor de conducere ale Google si Apple. CEO-ul Ferrari a avut o intalnire de doua ore cu CEO-ul Apple, Tim Cook, insa nimeni nu stie ce au discutat cei doi, desi sansele ca o posibila colaborare sa fi luat nastere acolo sunt mici. Apple si Ferrari vand produse din categorii diferite, desi ambele pun foarte mare accest pe design asa ca nu se stie niciodata cand am putea avea un Ferrari Mac, iPhone sau iPad.
Passion was also the golden thread at the friendly meeting with Tim Cook: ”I was impressed by his availability and openness,” Montezemolo said leaving the headquarters after a 2-hour face-to-face meeting. “We’re building cars, they build computers. But Apple and Ferrari are connected by the same passion, the same love for the product, maniacal attention to technology, but also to design.”
Tim Cook wanted to see the FF from close up, Montezemolo had used to drive to Cupertino, admiring the shapes and the interior of the 4-door 4×4 from the Prancing Horse, excited about the sound of the 12-cylinder engine. Excitement Ferrari has always been stimulating all over the world and also here in Silicon Valley.
