Anul trecut tableta iPad a companiei Apple uimea producatorii de terminale mobile acaparand 95% dintr-o piata care pana atunci practic nu exista. Intr-un an de zile majoritatea producatorilor de smartphone-uri au realizat ca Apple a lansat un produs extrem de popular despre care nimeni nu stia ca are nevoie asa ca la sfarsitul anului 2010 Samsung scotea pe piata prima asa-zisa “iPad Killer”. Din pacate produsul companiei Samsung a fost un esec insa a dat altor producatori de terminale Android curajul sa lanseze tablete noi pe piata si in al treilea trimestru al anului 2011 s-au vandut 4.5 milioane de tablete Android fata de doar 100.000 cat se vandusera in aceeasi perioada a anului trecut.
Apple a vandut 11.1 milioane de tablete iPad 2, cu 6.9 milioane mai multe decat acum un an de zile, semn ca piata incepe sa se maturizeze si inca este loc de crestere. Desigur ca tabletele Android au avut parte de cea mai mare crestere insa la categoria lor vorbim despre vanzari cumulate ale catorva zeci de producatori, pe cand la Apple vorbim despre vanzarile unei singure companii. Anul acesta Apple detine 66.6% din piata tabletelor, cu 29% mai putin decat anul trecut si din punctul meu de vedere cresterea cotei de piata a tabletelor Android este benefica deoarece va forta Apple sa lanseze produse si mai bune in fiecare an.
Strategy Analytics: Apple & Android Capture 94 Percent Share of Global Tablet Shipments in Q3 2011
Boston, MA — October 21, 2011 — According to the latest research from Strategy Analytics, global tablet shipments reached 17 million units in the third quarter of 2011. Apple iOS and Android dominate the worldwide market with a combined 94 percent share.
Peter King, Director at Strategy Analytics, said, “Global tablet shipments reached 16.7 million units in Q3 2011, surging 280 percent from 4.4 million in Q3 2010. Demand for tablets in developed and developing markets remains high. Apple shipped a record 11.1 million iPads and registered a healthy 67 percent global tablet market share during the third quarter of 2011. Apple iOS remains the world’s dominant tablet platform with the most established services ecosystem.”
Neil Mawston, Director at Strategy Analytics, added, “Android captured 27 percent share of global tablet shipments in Q3 2011, rising twelve-fold from 2 percent a year earlier. Dozens of Android models distributed across multiple countries by numerous brands such as Samsung, Acer and others have been driving volumes. Industry eyes will next turn to the commercial launch of the Amazon Fire. Amazon’s strategy of minimizing its hardware price is set to ignite the entry-level tablet segment and attract more mass-market consumers.”
Other findings from the research include:
- Microsoft captured a niche 2 percent global tablet share in Q3 2011. The future release of Windows 8 cannot come quickly enough for Microsoft, so its hardware partners can start competing more effectively in the tablet space;
- RIM and its QNX platform captured 1 percent global tablet share in Q3 2011. The next-generation PlayBook 2.0 model will need to offer a much improved ecosystem for messaging and consumer apps if it wants to take off.
Exhibit 1: Global Tablet Operating System Shipments and Market Share in Q3 2011 [1]
Global Tablet OS Shipments (Millions of Units) Q3 ’10
Q3 ’11
Apple iOS 4.2
11.1
Android 0.1
4.5
Microsoft 0.0
0.4
QNX 0.0
0.2
Others 0.1
0.5
Total 4.4
16.7
Global Tablet OS Marketshare % Q3 ’10
Q3 ’11
Apple iOS 95.5%
66.6%
Android 2.3%
26.9%
Microsoft 0.0%
2.4%
QNX 0.0%
1.2%
Others 2.3%
2.9%
Total 100.0%
100.0%
Growth Year-over-Year % N / A
280%
The full report, Global Tablet OS Market Share: Q3 2011, is published by the Strategy Analytics Tablet & Touchscreen (TTS) service, details of which can be found here:http://tinyurl.com/3gyw3hz.
