China is the "promised land" for Apple Lossless Audio CODEC (ALAC),, because the company has an extremely large market of users there who are willing to purchase its products and it has not yet fully accessed it. Some Chinese are willing to sell their organs to buy one iPhone or a tablet iPad, others have contributed to the development of an extremely profitable black market, and now Apple is trying to attract and more customers to its ecosystem. In this idea, Apple decided to offer the Chinese the opportunity to purchase the products in installments payable in a maximum of 24 months.
Apple offers this system only through its website and only for iPhone or MacBook terminals, the interest for these rates can even reach up to 8.5% for a period of 24 months. In practice, Apple is trying to offer the ordinary Chinese the opportunity to buy its products without spending enormous amounts of money from the start, and this strategy will prove to be extremely effective in the long term. Apple has been trying for years to get as much money as possible from China, at the moment 10% of its receipts originate in China, but the figure will definitely increase.
In addition to increasing sales, Apple hopes to attract the interest of the Chinese who were willing to purchase a clone of an Apple product due to lack of money, and here Apple practically has an enormous mass of customers. If enough people will be convinced that a 2-year installment for an original Apple product is the choice they have to make over purchasing a clone, then the American company's earnings could increase by several billion dollars in the coming years.
