[youtube]http://youtu.be/M0vTQm8Lkoo[/youtube]
The presentation of the first iPhone terminal was an opportune moment for ca Steve Jobs to put on a show and start a trend that is preserved today. During the device's presentation conference, Apple's CEO he called a local Starbucks to place a fake order for 4000 coffees, which he later canceled. That order was received by Hannah, who you see below, an employee who still works there and is proud to have talked to Jobs.
She was admired by her friends for her brief discussion with Steve Jobs, and her manager claims that fake orders similar to those of the former CEO of Apple are still being received. Jobs' idea was not repeated in other conferences of Apple or other important companies, and a simple gesture seems to have turned into a very important event for the employees of that Starbucks.
Funny enough, now orders for 4,000 lattes are more common, thanks to the endless droves of Apple fanboys still wanting to partake in some aspect of Jobs's legacy. "Before him, no [we never received such an order]," Hannah says. "After he made the call, everyone copied him, prank calling our store and ordering thousands of lattes–to this day!"
Kimiko Barbour, the store's manager, realized the reason for the recurring prank calls only after Fast Company made inquiries for this story. "They happened randomly. It's funny because I didn't even know that this existed until [you called]," she says. "Another manager was like, 'Hey, have you seen the video?' And I was like, 'What video?' She emailed it to me, and I showed Hannah. Then it's all connected. That's why people order 4,000 lattes! You know what I mean? Before, it was like, 'Who would order thousands of lattes?'"
