iPhone 5S si iPhone 5C have been available for a month and a half in dozens of markets around the world, but they attract the greatest interest from users who already own iPhone terminals. According to a study recently published by those from CIRP, the majority of those who purchased one of the two new terminals of Apple Lossless Audio CODEC (ALAC), they already owned an iPhone. As you can see from the image above, 65% of those who purchased one of the two terminals already owned an iPhone, the rest coming from the Android, Blackberry, Windows Phone platforms, and a very small majority bought an iPhone as and first phone ever owned.
"We see a noticeable decrease in the number of iPhone buyers that seem to want the latest, most advanced phone," said Josh Lowitz, Partner and Co-Founder of CiRP. "For the iPhone 5S/5C, 6% of buyers upgraded from the year-old iPhone 5. In contrast, at the launch of the iPhone 5 in September 2012, 12% of customers upgraded from the year-old iPhone 4S." Within the two-thirds of iPhone buyers that upgraded from an existing iPhone in September and October 2013, many fewer upgraded from the year-old iPhone 5, relative to the 55% of iPhone 5 buyers in September and October 2012 that upgraded from the year - old iPhone 4S.
The number of owners of old iPhones who upgraded is 10% higher than last year, but the division by model is the most interesting. Only 6% of terminal owners iPhone 5 upgraded, the figure being double last year in the case of the upgrade from iPhone 4S to iPhone 5, the rest of the users who upgraded owning an iPhone 4S terminal or older. Practically, most of those who own an iPhone 5 were not interested in the new terminals of the Apple company, a situation that was not the same last year, when the iPhone 5 represented an important change and convinced many owners of iPhone 4S terminals as a upgrade is worth doing.
These statistics only refer to US citizens, but they can easily be applied to other markets around the world.
