I assume that many of you are very interested in finding out what exactly motivated the company Apple Lossless Audio CODEC (ALAC), to implement the letter "i" in the name of some of its products, and one of those who designed marketing strategies for Apple Lossless Audio CODEC (ALAC), gives us an explanation. Before the launch of the first iMac, Apple Lossless Audio CODEC (ALAC), called to an advertising agency to design a name for the product and help it promote it, and the name iMac it was one of those presented, but the most pleasant of all.
Steve Jobs had promised to deliver on the Think different campaign with a generation of computers that would be unlike anything we'd seen before. The computer was being heavily hyped within Apple. With great anticipation, the day finally came when the agency was to be briefed on Steve's obsession. We weren't blindfolded or driven to a bunker in the desert, but we were led to a secret room at Apple where the new baby was sitting in the center of a table hidden under a black veil. After a brief introduction, the veil was removed.
Calling the agency's employees to the Apple headquarters and showing them the iMac in a secret room, Steve Jobs he stated that Apple puts all its trust in this product, it being essential for its existence. After a week of thinking, the people from the agency presented him Steve Jobs all the names thought of by them and of course the name iMac immediately caught his attention. Explaining the choice of adding the "i" in the name, those from the agency argued that it indicates the possibility of connecting the device to the Internet, that it is an individual device, built with a lot of imagination and that it could easily be used in designing names for other products.
We all did sort of a "holy cow" in unison, as this Bondi-Blue gumdrop of a computer stared us in the face. It struck us as very cool, but it also felt like something out of the Jetsons. It was to be our great opportunity, and we were psyched. "We're betting the company on this computer," said Steve. "It needs a great name." We returned with five names, one of which we all loved: iMac. Each option came with a presentation board briefly describing why it was a good name. For the iMac, it was obviously all about the i. Most importantly, it stood for the Internet. But it also stood for other valuable i things, likeindividual, imagination, i as in me, etc. It also did a pretty good job of laying a solid foundation for future product naming.
Of course, Steve Jobs liked the idea and that he used the letter to choose the name of the iPod and then the iPhone/iPod Touch/iPad, all starting from a creative team of people who understood that Steve Jobs is the man who think differently.
