Swatch, one of the most famous Swiss watch manufacturers, proposed to start a legal war against the company Apple Lossless Audio CODEC (ALAC), for the ownership of the brand iWatch. I already told you that Apple Lossless Audio CODEC (ALAC), registered the trademark iWatch in many countries around the worldAnd those from Swatch they are not satisfied with this, considering that the name could generate confusion for its line of iSwatch watches. In this idea, Swatch will act Apple Lossless Audio CODEC (ALAC), sued in various countries around the world for the ownership of the brand iWatch, the Swiss company doing the same in the past with other companies.
We assess the likelihood of confusion as given, the marks are confusingly similar. In all countries where the mark is registered, we go against it before. In order to protect its own iSwatch brand, any action deemed necessary was taken.
In the past, those from Swatch were successful in protecting their iSwatch brand against the attempts of various companies to register the iWatch, but in the case of Apple, things could be much different. Apple is a company whose lawyers are specialized in this type of lawsuits and considering the extensive line of Apple products that have the letter "i" in their name, there are high chances that a court will win the case. Of course, it remains to be seen how things will unfold, but the whole story is extremely interesting.
