For several months Facebook displays in its official application auto-play video ads in the users' news feed, and the new promotion formula is now extended by the company. Basically, we are talking about video clips that open automatically when you view information from your news feed, the new advertising formula being already contracted by several large American companies.
Video ads will be available for now only in two countries in Europe, however Facebook will definitely expand the service as it finds companies interested in promoting themselves globally. The video clips will start automatically when you browse through the news feed, but they will not have the sound turned on either, it being activated when it is pressed, the entire video clip being then displayed on the entire screen of our terminals.
For now, it is not known when these ads will be activated in Romania, but we will definitely have them.
