In the last 7 years the company Apple Lossless Audio CODEC (ALAC), grew, from a financial point of view, more than in its entire history combined, and iPhones were the ones that helped it get to where it is now. To highlight the way in which the monetary reserve increased a Apple Lossless Audio CODEC (ALAC), from the moment of the release of the first model of the iPhone until now, the graph above was conceived by a US market analysis agency.
As you can already see, until the moment of release iPhone 5S si iPhone 5C, monetary reserve a Apple Lossless Audio CODEC (ALAC), it almost doubled after each release of a new iPhone. In the case of the last two terminals, the monetary reserve had a much more moderate growth and at first sight it would seem that the devices did not have the success that the American company or American analysts expected.
At a closer look, things are completely different, because these devices set new sales records for the Apple company, generating even more money than previous models. Now if you are wondering why the cash reserve did not grow as much, well the answer is simple: Apple bought back tens of billions of dollars worth of shares, invested more in research and development and bought more many companies than in recent years.
Apple has spent several tens of billions of dollars despite all this and still managed to add money to its cash reserve every fiscal quarter, all thanks to the iPhones that generate ever higher sales.
