In recent years the company's sales Samsung they grew at an accelerated pace and the large amounts invested in promotion were attributed to this colossal growth the company experienced. In addition to promoting the products in various media, the company Samsung managed to convince the mobile phone operators to recommend the terminals to their customers to the detriment of smartphones Apple Lossless Audio CODEC (ALAC), or of those produced by Nokia.
63% of consumers who bought a device in [Q1 2014] were recommended a Samsung device, more than double the rate of recommendation for Apple, and almost 10 times more than Nokia... 59% of buyers who were recommended a Samsung phone went ahead and bought one while the rest opted for other vendors in the Android ecosystem... only 6% of consumers who were recommended Samsung walked out of the store with an iPhone.
Those from Samsung offers rewards substantial to employees of mobile phone operators who recommend their terminals to users, this seriously affecting sales Apple Lossless Audio CODEC (ALAC), si Nokia. Practically, the recommendation rate for Samsung terminals is double that for Apple terminals, and in the case of Nokia terminals it is up to 10 times higher.
Under these conditions, the difference in sales recorded between Samsung and the rest of the mobile phone operators on the globe is quite logical, and this practice will not end soon.
