Swatch is one of the largest watch manufacturers in the world and today the CEO of the company officially announced the plan to launch a SmartWatch in the next three months. Nick Hayek, the CEO of Swatch, was initially skeptical about the success of smartwatches, but the very high interest in Apple Watch seems to have changed his opinion about him. Hayek stated that a Apple Watch will not revolutionize the smartwatch market, stating some time ago that his company will not develop such a product claiming that the current top watches of Swatch they can already be called smartwatches.
Entrepreneurs are practical people, and they care more about being successful than being consistent. Hayek has always said they have relevant technology for a smartwatch — sensors, display, battery — and seems to be set to make the most [of] it. Better to have an option and a hand in this category than not to. Nobody can yet say how relevant smartwatches will be in the end.
CEO Swatch announced that the company's smartwatch will be able to connect to the Internet, will have an extremely good battery life and will have a mobile payment system implemented. Its release is scheduled around the appearance Apple Watch, so it will be forgotten the second it is available for sale, but the CEO of Swatch is confident in its success. The reality is that the Apple Watch will make many smartwatches forget, as it happens in the case of the launch of an iPhone with other smartphones, but it is good to have competition on the market.
