iPhone 7 it will be released on the market only next year, but until then we see a first parody for it, called Upgrade, with the role of drawing our attention to the fact that smartphones have become a much too important part of our lives. It centers on a woman who has an old iPhone model implanted in her brain, which is starting to have defects, and she is in great need of an upgrade.
Upgrade is a story of a young woman who is experiencing an embarrassing malfunction with her older model of the iPhone and is desperately seeking an upgrade. iPhones and similar smartphones are now an integral part of our modern life, and in a way, beginning to alter who we are. To ridicule our addiction to our smartphones, we played out a world where this technological evolution may one day take over us.
The idea behind the video clip is very interesting and should give many people something to think about the role that mobile terminals play in their lives.
