LIDL Romania, one of the largest supermarket chains currently operating in Romania, has decided to bring to customers' attention the Click & Pick option in the Lidl Plus application, a new feature designed to simplify the shopping process and offer customers the freedom to reserve their favorite products online and pick them up later in stores.
LIDL Romania officially states that its campaign dedicated to this functionality runs between 12.05.2025 and 01.06.2025, within the limit of the stock available in each unit. The product images displayed in the application are for informational purposes only and do not create contractual obligations.
LIDL Romania requires that in order to participate, customers must open the LIDL Plus application, available for free on Google Play, App Store and AppGallery. Once installed, the application provides access to a special Click & Pick section, where it is necessary to first select the favorite store.
Reservations can only be picked up from the store chosen upon confirmation, and changing the store is only possible on the same day the reservation was confirmed. The reservation process takes place in four simple steps. The first step involves adding the desired products to the virtual cart, followed by confirming the reservation.
LIDL Romania also explains that users will see in the application the period in which they can pick up their orders, and any change or cancellation of the reservation will be accompanied by an e-mail notification. Thus, customers remain informed both in the application and by electronic message, maintaining control over their orders.
LIDL Romania: IMPORTANT Approach in All Romanian Stores Explained to Customers
Once the reservation is confirmed, the LIDL Plus app allows you to check the status of your order. Users will receive a real-time message via the app and an additional email when the products are ready for pickup. This status tracking feature brings added transparency and security, eliminating the need to call or manually check in store.
The products are picked up directly in the store, where customers must present their mobile phone with the confirmation from the application or the email received. Payment is made at the cash registers, in the traditional way, without the possibility of paying in advance online. Thus, LIDL Romania maintains the flexibility of payment upon pickup, adapting to the needs of consumers who prefer to personally inspect the products before paying.
At the end of the pickup period, the reservation is automatically canceled, but users can place a new order immediately. This feature ensures a continuous flow of purchases, without blockages, and customers benefit from the opportunity to enjoy the campaign offers permanently. The Click & Pick campaign reflects LIDL Romania's commitment to bringing innovation to the shopping experience, combining the speed of the digital environment with the safety and accessibility of physical stores.
By introducing the Click & Pick option in the LIDL Plus application, the company responds to the expectations of modern customers, who are looking for fast and efficient solutions. The facility solves the problem of limited time and queues, offering the freedom to plan purchases in advance. Thus, LIDL Romania reconfirms its leading position in retail, constantly investing in digital services that improve the consumer experience.
