Tim Cook, the company's current CEO Apple Lossless Audio CODEC (ALAC),, permanently took over the position from the co-founder Steve Jobs in October 2011, but for more than 3 months it was occupied in an interim period. Trying to show us how it evolved Apple Lossless Audio CODEC (ALAC), in these 3 years, those from the New York Times they made a profile of the current CEO of the American company, discussing his way of running the company and more.
According to the New York Times, Tim Cook was actively involved in the product development process Apple Lossless Audio CODEC (ALAC),, in terms of increasing the power of the brand, but also in the evolution of the design of the company's products. Separating it from Steve Jobs, the publication claims that Tim Cook it focused on the launch of unique products, on the acquisition of companies with important technologies and on the support of technologies that protect the environment, without neglecting charitable actions.
Speaking about Cook, Jony Ive claims that the current CEO has not "neglected" the company's mission to innovate, at the same time stating that, in his opinion, nothing has changed after the death of Steve Jobs. Ive claims that people work with the same enthusiasm on new Apple products, this being extremely important for the future. Regarding iWatch, Tim Cook did not get involved in the hardware development process, but focused on the functionality and related services of the smartwatch, more precisely on the monitoring of vital functions.
Under Cook's leadership, Apple acquired dozens of companies and their former presidents Burberry or Yves Saint Laurent, but the company should not be forgotten either Beats and its co-founders. Cook also worked closely with the people on the board of directors who advised Steve Jobs, and managed to keep the Apple company on an upward trend despite the repeated attacks of the big investment funds against the background of the decline in the market share of iOS.
In the three years at the head of Apple, Tim Cook managed to help the company to evolve and for 2014 he is preparing a new radical change for the iPhone with the new iPhone 6, iWatch, bringing a new category of Apple products to the market.
