Rovio este compania dezvoltatoare a jocului Angry Birds care se afla instalat in terminalele mobile ale catorva zeci de milioane de persoane de pe intreaga planeta. Jocul a avut parte de un succes extraordinar pe toate platformele pe care este disponibil si totul se datoreaza dezvoltatorilor de la Rovio care prin Angry Birds au reusit sa salveze o companie care era la 2 pasi sa declare faliment. Totusi Angry Birds e mai mult decat un joc, e un fenomen social si un motiv de inspiratie pentru comercianti deoarece pana acum s-au facut o diversitate de produse inspirate din personajele celebrului joc.
Avand in vedere succesul inregistrat, Rovio prezinta 10 sfaturi pentru dezvoltatorii de jocuri care vor sa “dea lovitura” intr-o maniera asemanatoare :
- Wait ,it took 51 titles before reaching Angry Birds. In all this time the company has failed in its objectives, has accumulated experience.
- Exploit, create applications / games that fully exploit the capabilities of the devices for which they are designed. Angry Birds cleverly exploits the use of touchscreen technology.
- Spread, when you have a game of tip you can export to other platforms. Mobile, console, desktop, online. If it worked on a can not work on others.
- Extend, create applications / games without imposing limits on the type of users. Children and adults, easy and difficult problems. Everyone should use the most appropriate level. Let them decide.
- Teamwork, team up with a company that has relationships with Apple. Rovio published the first version of Angry Birds with Chillingo .
- Aim, point to smaller markets to draw sales and spread the application. Angry Birds was a hit in smaller markets before becoming one in the UK and U.S..
- Promote, use YouTube. It ‘a very inexpensive marketing tool but also very important to promote a brand. Trailer Angry Birds has more than 17 million views.
- Relating to, always open to direct dialogue with their users / customers by offering free upgrades, extras and improvements. The use of Twitter and Facebook is important.
- Connect, create new applications by connecting all together to create a virtuous circle.
- Check, it is essential to control its own brand. Each new introduction, every character, every game mode should have a logical connection with the background story of the game.