New York Times vorbeste in detaliu despre angajatii magazinelor Apple


  New York Times, o publicatie care in ultima vreme s-a distantat de compania Apple, a facut un “profil” al angajatilor din magazinele companiei americane prezentand in detaliu modul in care lucreaza acestia. New York Times spune ca angajatii Apple castiga aproximativ 25.000$ anual, un salariu mediu si aproximativ egal cu cele oferite de alti retaileri, insa compania americana ofera angajatilor sai preturi preferentiale la propriile produse, asigurare de sanatate, imprumuturi prntru plata studiilor, abonamente la sali de fitness si posibilitatea de a achizitiona actiuni la preturi preferentiale. Practic Apple nu ofera salarii foarte mari angajatilor sai, insa le ofera alte beneficii pe care multe companii nu-si permit sa le faca.

  Anual un angajat al Apple produce 473.000$ anual pentru companie, insa nu stiu daca 10% din aceasta suma este oferita angajatului sub forma de salariu, bonusuri sau alte beneficii, avand in vedere ca New York Times sutine ca o parte dintre cei angajati la Apple sunt unii dintre cei mai prost platiti angajati ai unei companii de retail. Cei de la New York Times prezinta in detaliu profilul lor in aceasta pagina, mai jos aveti listate cateva lucruri interesante si daca doriti sa aflati intreaga poveste, atunci va recomand sa cititi New York Times :

  • 30,000: Out of 43,000 Apple employees in the U.S., about 30,000 of them work in Apple Retail Stores and make around $25,000 a year. Though discussions with workers and others lead us to believe that number is a bit lower than the current reality.
  • $473,000: On an average, Apple store employee’s including sales and support staff, brought in $473,000 each for Apple last year.
  • $5,647: By RetailSails numbers, Apple’s stores brought in $5,647 per square foot, more than any other U.S. retailer.
  • $11.91: Many Apple retail workers earn around of $11.91 hourly, although we’ve heard this is on the low end. It also does not take into account recent wage increases.
  • $16B: Apple stores worldwide sold $16 billion in merchandise last year.
  • $3M: The best performing sales people at Apple stores can move as much as $3 million in wares in a year.
  • 2.5 years: The average tenure for an Apple retail employee is is 2.5 years.
  • 6 years: The tenure that Apple recruiters tell new employees that they would like to see from them.
  • 90%: The average year-over-year retention rate for Apple Geniuses, or technicians.
  • 65%: Although there are no commissions at Apple stores, both Apple Care and One to One training sessions are tracked in order to gauge performance. Employees are expected to achieve a 40% ‘attachment’ rate of training and 65% rate of Apple Care sales for products.
  • Apple managers tell new employees that they would like to see six years of work from them
  • Internal surveys of Genius Bar workers point to work dissatisfaction
  • However, Apple says Genius Bar worker retention year-to-year is over 90%. This is “unheard-of in the retail industry”
  • Apple employees don’t find “upward mobility” opportunities in the company due to a small amount of available retail positions and the rare move to corporate work.
  • Apple decided against worker commissions even before the first Apple Store opened. The decision was made because Apple did not want to create competition between employees, something that Apple felt would hurt the retail operations

By the standards of retailing, Apple offers above average pay — well above the minimum wage of $7.25 and better than the Gap, though slightly less than Lululemon, the yoga and athletic apparel chain, where sales staff earn about $12 an hour. The company also offers very good benefits for a retailer, including health care, 401(k) contributions and the chance to buy company stock, as well as Apple products, at a discount.

Thousands of incredibly talented professionals work behind the Genius Bar and deliver the best customer service in the world. The annual retention rate for Geniuses is almost 90%, which is unheard-of in the retail industry, and shows how passionate they are about their customers and their careers at Apple.