Apple, prin vocea presedintelui Tim Cook, a anuntat in cursul noptii trecute ca in T4 2018 a inregistrat scaderi substantiale ale vanzarilor de telefoane iPhone, gasind si cateva motive pentru problemele mari pe care le are. Pentru inceput, cei de la Apple sustin ca au incasat 84 de miliarde de dolari in T4 2018, o scadere de 4.3 miliarde de dolari fata de T4 2017, si cu 4 – 9 miliarde de dolari mai putin decat estima ca va incasa in T4 2018, ceea ce este o mare problema.
Apple spune ca timpii de lansarea ai iPhone XS/Max si iPhone XR fata de lansarea iPhone X au afectat vanzarile companiei, desi in realitate nu datele au fost problema, ci lipsa noutatilor importante din telefoane. Separat de asta, Apple da vina pe dolarul “puternic” pentru scaderea incasarilor, dar si pe razboiul economic dintre China si SUA, acolo unde ar fi probleme economice, dar in realitate e vorba de faptul ca producatorii locali fac telefoane mai ieftine si mai atractive decat iPhone.
Apple Anunta Vanzari SLABE pentru iPhone in T4 2018, EXPLICA Problemele
EXCLUSIVE: After cutting Q1 expectations, Apple CEO Tim Cook tells CNBC that the shortfall is primarily in Greater China as trade tensions put pressure on the Chinese economy https://t.co/iOf79ebo17 pic.twitter.com/Lm7Wyp1VOX
— CNBC Now (@CNBCnow) January 2, 2019
Apple a recunoscut deasemenea faptul ca foarte multi dintre clienti au inlocuit bateriile vechi ale telefoanelor iPhone, au readus performantele telefoanelor la normal, si n-au mai facut upgrade la modelele noi. Practic, aici Apple a recunoscut ca a renuntat sa-si mai prosteasca clientii sa-i cumpere telefoanele noi, iar din aceasta cauza vanzarile au intrat intr-un declin abrupt, ceea ce anuntau deja cativa analisti, pentru ca daca nu-ti mai pacalesti clientii, nu mai au motive sa-ti cumpere produsele.
Based on these estimates, our revenue will be lower than our original guidance for the quarter, with other items remaining broadly in line with our guidance. While we anticipated some challenges in key emerging markets, we did not foresee the magnitude of the economic deceleration, particularly in Greater China. In fact, most of our revenue shortfall to our guidance, and over 100 percent of our year-over-year worldwide revenue decline, occurred in Greater China across iPhone, Mac and iPad.
Lower than anticipated iPhone revenue, primarily in Greater China, accounts for all of our revenue shortfall to our guidance and for much more than our entire year-over-year revenue decline. In fact, categories outside of iPhone (Services, Mac, iPad, Wearables/Home/Accessories) combined to grow almost 19 percent year-over-year.
While Greater China and other emerging markets accounted for the vast majority of the year-over-year iPhone revenue decline, in some developed markets, iPhone upgrades also were not as strong as we thought they would be. While macroeconomic challenges in some markets were a key contributor to this trend, we believe there are other factors broadly impacting our iPhone performance, including consumers adapting to a world with fewer carrier subsidies, US dollar strength-related price increases, and some customers taking advantage of significantly reduced pricing for iPhone battery replacements.
Apple a gasit cateva explicatii pentru faptul ca a vandut cu mult mai putine telefoane iPhone in T4 2018 fata de T4 2017, facand si mai putini bani, insa a evitat sa spuna adevarul complet. Preturile foarte mari pentru noile modele de telefoane iPhone, lipsa noutatilor care sa le faca atractive, si concurenta foarte mare a producatorilor din China au afectat vanzarile Apple, impreuna cu faptul ca oamenii nu mai au telefoane vechi care merg prost, deoarece le-au schimbar bateriile si le-au facut “ca noi”.
Most importantly, we are confident and excited about our pipeline of future products and services. Apple innovates like no other company on earth, and we are not taking our foot off the gas.
We can’t change macroeconomic conditions, but we are undertaking and accelerating other initiatives to improve our results. One such initiative is making it simple to trade in a phone in our stores, finance the purchase over time, and get help transferring data from the current to the new phone. This is not only great for the environment, it is great for the customer, as their existing phone acts as a subsidy for their new phone, and it is great for developers, as it can help grow our installed base.
This is one of a number of steps we are taking to respond. We can make these adjustments because Apple’s strength is in our resilience, the talent and creativity of our team, and the deeply held passion for the work we do every day.
Expectations are high for Apple because they should be. We are committed to exceeding those expectations every day.