Rovio is the developer company of the Angry Birds game that is installed in the mobile terminals of tens of millions of people all over the planet. The game had an extraordinary success on all the platforms on which it is available and it is all due to the Rovio developers who, through Angry Birds, managed to save a company that was 2 steps away from declaring bankruptcy. However, Angry Birds is more than a game, it is a social phenomenon and a source of inspiration for traders because so far a variety of products inspired by the characters of the famous game have been made.
Considering the success recorded, Rovio presents 10 tips for game developers who want to "hit" in a similar way:
- Wait,it took 51 titles before reaching Angry Birds. In all this time the company has failed in its objectives, has accumulated experience.
- exploit, create applications / games that fully exploit the capabilities of the devices for which they are designed. Angry Birds cleverly exploits the use of touchscreen technology.
- spreads, when you have a game of type you can export to other platforms. Mobile, consoles, desktop, online. If it worked on one, it may not work on others.
- extend, create applications / games without imposing limits on the type of users. Children and adults, easy and difficult problems. Everyone should use the most appropriate level. Let them decide.
- teamwork, team up with a company that has relationships with Apple. Rovio published the first version of Angry Birds with Chillingo.
- i want point to smaller markets to draw sales and spread the application. Angry Birds was a hit in smaller markets before becoming one in the UK and US.
- promote, use YouTube. It's a very inexpensive marketing tool but also very important to promote a brand. Angry Birds trailer has more than 17 million views.
- relating to always open to direct dialogue with their users / customers by offering free upgrades, extras and improvements. The use of Twitter and Facebook is important.
- Connect, create new applications by connecting all together to create a virtuous circle.
- check, it is essential to control its own brand. Each new introduction, each character, each game mode should have a logical connection with the background story of the game.
